Is your sales team putting you at risk by not following the do not call registry rules? Time to re-think your compliance strategy.

Complying with Do Not Call Registry rules is a crucial aspect of every business with an outbound sales strategy. Take it for granted even once, and you may pay fines up to $40,654 per violation.

The Do Not Call Registry rules fall under the Telemarketing Sales Rule (TSR), which the Federal Trade Commission (FTC) regulates. There are quite a few moving parts of compliance for telemarketers, but with a sound strategy in place, you will make life much easier. Plus, sales managers can focus on performance without worrying about complaints and hefty fines.

do not call registry rules

Make compliance a central aspect of your team’s mission

Businesses do best when they fuse compliance with strategy. They take it seriously, even take pride in conducting themselves by the book. Giving compliance a central role benefits you in three major ways:

  1. If any mistakes do happen, you can show a consistent good standing with the FCC and FTC
  2. A trained sales force understands and complies with the Do Not Call Registry rules (and lessens the company’s risk for liability or violation)
  3. Less time wasted on “checking” rules and more time for conducting business and generating revenue.

Learn to see compliance as an asset to your sales team – one that lowers your risk of an FTC violation. Finding an auto-dialer that complies with TCPA and other regulations is also a valuable asset.

Hire a compliance officer to train your team and implement responsible practices

Every company who sells or markets over the phone needs a competent compliance officer – one person to manage, organize, and maintain best practices. Considering the fines that come with violating the TSR, having a point person for compliance could save you money.


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Their responsibilities go far beyond compliance with the Do Not Call Registry rules.

  • Updating in-house lists with the DNC lists month-to-month, cross referencing to take out names
  • Training salespeople how to abide by rules in the TSR, including outbound disclosure statements, sales authorizations, etc.
  • Re-applying for access to the National Registry each year
  • Separating in-house call lists into segments defined by the registry, such as “do not call,” established business relationships and written-consent consumers

do not call registry rules

Maintain a process that allows for “safe harbor” eligibility

The TSR provides a “safe harbor” for those companies who make mistakes and violate terms. If by clerical error or otherwise you call a person on the DNC list, you may not face civil penalties. However, to be eligible for “safe harbor,” you must show high levels of compliance throughout your business practices and provide proof of the error.

According to the Federal Trade Commission, your business must meet a list of requirements:

  • It has written procedures to comply with the do not call requirements,
  • It trains its personnel in those procedures.
  • It monitors and enforces compliance with these procedures.
  • It maintains a company-specific list of telephone numbers that it may not call.
  • It accesses the national registry no more than 31 days before calling any consumer and maintains records documenting this process.
  • Any call made in violation of the do not call registry rules was the result of an error.

Besides complying with the TSR, your team is also responsible for following the do not call rules of each U.S. state. Not every state has a DNC list, but in the states that do, you must cross reference those numbers into your in-house list.

As of today, thirteen states have in-state do not call lists, each of which regularly updates. If you follow the rules, and focus on compliance, you’ll be a step ahead of the game.


If you’re serious about phone sales and want to triple the number of sales calls you make in an hour, give Call Logic a try. Sign up for our free trial now!