Do you use social media to drum up new business? Attract more life insurance prospects by using these simple tips.

Remember the days when debates raged about the usefulness of social media as a prospecting tool? You can’t prospect by liking someone’s profile picture! There’s not enough face-time!

It seems like yesterday we were judging LinkedIn’s purpose, and now everyone uses it, including life insurance agents. But here’s the real question: do you use social media effectively? Do you drum up business there?

Finding life insurance prospects on social media is like fishing: know where they live, find out what they like to eat, and have patience and quiet persistence. Learn how to strategize and attract life insurance prospects. If you have all of the ingredients, people will take notice.

life insurance prospects

4 Ways to engage life insurance prospects on social media

1. Educate prospects with relevant, engaging content

Social media platforms are for interaction, education, sharing, and conversation. Each has its rhythm and etiquette. Your job as a life insurance agent is to provide your followers with content they’ll enjoy. Usually, this means educating or informing your readers in some way.

And let’s face it: life insurance isn’t a sexy topic. People aren’t going to devour your content like they would a BuzzFeed article or Justin Bieber’s recent Instagram selfie. But you can deliver something of value, catch attention, and boost your expertise in the field.

Many times, you don’t even have to generate the content. You can share posts from other influencers in your industry, while commenting on the content and providing your feedback or perspective (and making it relevant to your readers).

  • What can you say about life insurance that would surprise the average person?
  • What’s one benefit of having a life insurance policy that many would want, but don’t know is available?
  • When is the best time to buy an insurance policy and why?

2. Treat your social profiles as “window shopping”

Social media has changed not only how human beings interact, but how they judge each other’s value. Your social media profile is your digital storefront, personal background, resume, and much more.

Picture your readers and followers as window shoppers – before they decide to walk in, they want to see your display and what you offer. The one with the most compelling window set wins the business.


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Do you have a professional profile picture? Are your profiles consistent? Filled out completely? Offer informative content?

Give people assurance to come inside and look around. Make your storefront tidy and exciting.

3. Write a bio that connects with readers’ wants and needs

Your bio is your social profile’s unique selling proposition (USP): what makes you different and why should people care?

Put on your marketing hat and communicate your value to readers. Life insurance prospects want to read about you and see that you’re intelligent, skilled and authoritative. But they also want to see that you’re a human being with a personality.

A few tips for writing a bio that attracts life insurance prospects:

  • Don’t talk about yourself the whole time. Yes, it’s a short bio, but people get bored with “I did this, and I did that.” Try to mix it up a little.
  • Tell a story that resonates with your target audience. What have you done that they can relate to?
  • Tie in your prospect’s needs and wants. Relate your background and personal experience to how you help people succeed in life.

4. Share your client’s success stories

Showcasing your client’s success is one of the best ways to share relevant content via social media (and boost your credibility with prospects). Ask for a testimonial you can use!

Take a picture with your client and tell their story in a short, but informative post. Go by the BDA formula: before, during and after.

  • What was happening in their lives that led them to think about getting life insurance
  • What was their experience like working with you?
  • What results did they find after getting a life insurance policy?

Take that formula and build it into a simple story structure. Be sure to use direct quotes from your client, good pictures, and highlight portions that readers would care about most.


If you’re serious about phone sales and want to triple the number of sales calls you make in an hour, give Call Logic a try. Sign up for our free trial now!


 

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