When your call campaign ideas fall flat, these approaches can freshen up your sales.
Your last call campaign didn’t get the results you wanted. Or maybe you haven’t had a strategy at all, and you’re dialing random numbers and hoping for the best. If you need to motivate your buyers or even your outbound sales team, it’s time to reset.
Part of that reset is taking a look at your resources. Before you can strategize about your next call campaign, take a break, take a breath, and think about where you want to go. Take a look at the past so that you can plan a better future.
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Discover 5 call campaign ideas to help you win more sales
You need to have a few things in place to create a successful call campaign. One of the first is to look back at your previous campaigns. If things haven’t been going well, see if you can figure out what’s going on.
Are you working with a new sales script that needs improvement? Do you have a large contingent of new salespeople who are still in their learning curve? Who are you calling? If you’re selling home insurance, calling happy apartment dwellers probably isn’t your best use of time.
In fact, taking time to organize your list of prospects is one of the best ways to start working on a call campaign. In any group of numbers, you probably have a mix of warm leads, follow-up calls to make, people to cold call, and current customers to check in with.
It also helps to have the right tools for running a call campaign. For example, professional dialing software like Call Logic includes benefits like voicemail drop so you can leave a prerecorded message as soon as you know your call isn’t going to be answered.
Other benefits include disposition tracking and pop-up screens, so you know exactly who you’re speaking with, where they are in the sales process, and any additional notes from research or previous calls. And automatic scrubbing of state and national Do Not Call lists is essential, so you don’t need to worry about calling a restricted number.
As for call campaign ideas, there are potentially as many campaigns as there are products or services you offer. For example, if you’re making sales calls for a health center, you could have campaigns for new members, renewals, current members to sign up for personal training, passes for yoga or boot camp classes, or any other aspect of your offerings. Here are some ideas to try when you need quick results.
1. BOGO campaign. The BOGO, or buy-one-get-one, is a great way to get either referrals or a quick boost in revenue. You might approach this in several ways. For example, if you’re in recruiting, offer your business customers the opportunity to buy three months of service and get one month free.
2. Current customer bonus campaign. This is similar to the BOGO, but perhaps limited to existing customers. For example, a financial advisor with premium services may offer a bonus add-on for customers who renew their contracts.
3. Ask for referrals campaign. This is more of an indirect call campaign for increasing revenue, but it’s the perfect campaign for real estate offices or mortgage brokers who tend to make less frequent but larger sales. A month or two after you’ve done business with someone, call and ask for referrals. Do they know anyone interested in buying or selling a property or refinancing a loan? Of course, this assumes your business relationship with them is good, and they are happy with your services, but it can be a great way to get a line on new business.
4. Specialized campaign. Do you have a special product or service? Or a unique aspect of your business that isn’t well-known? Try running a specialized campaign that focuses on getting the word out. Build it up as the specialty it is and the unique offering that no one else has.
5. The lost lead campaign. This call campaign is a little different than a warm lead call. These are the calls to people who fell through the cracks – the ones who were interested but then stopped responding or went with another company. These campaigns could be just the thing to remind them why they liked you in the first place.
Of course, one of the most important aspects of any campaign is ensuring that your team is organized and ready. Have your prospect’s information easily accessible, and make sure you’re prepared for any campaign you run, whether you are sticking with a tried and true method that works or going for something new.
Call Logic’s auto-dialer and call management software offers dozens of helpful tools to increase your success and simplify your daily tasks. Call for your free consultation today to learn more!