Stay on Track with a Progressive Dialer

If you’re a telemarketer, how often do you consider the person on the other end of the line? Does your consideration of customers affect your choice of autodialer? If you haven’t thought about the different experiences of your prospects when you use a predictive dialer versus a progressive dialer, consider this:

She’s had a long day. She’s braved traffic and is finally home. She takes a seat at her kitchen table with a steaming cup of tea and sighs deeply, her brain still swimming in a deluge of problems yet to solve.

Suddenly, the phone rings.

She jumps out of her comfortable seat, scrambles wildly for the phone, gathers her focus and says, “Hello?”

There’s a pause. She feels a moment of simultaneous panic and frustration.

“Hello?!”

A moment later, a flustered, uncertain voice mispronounces her name and starts pitching her the need to purchase a timeshare. She hangs up the phone, thoroughly annoyed and determined to never answer another call from an unrecognized number ever again.

Know the Goal If you’re still using a predictive dialer, this is the experience of many of your prospects… and the resulting outcome is likely familiar to you:

  • Hang-ups
  • No-answers
  • Irritated customers
  • Exhausted agents
  • Undermotivated sales team

You don’t even get a chance to really talk about the solutions that you hope to offer, and you certainly don’t make any sales. But still, you convince yourself that at least you’re doing your job of making calls, so surely that counts, right? Wrong. To stay on track, the goal of an inside sales team should not just be making the most dials per hour. It’s the sales that make the difference. If you aren’t correctly calling qualified prospects, you will not have quality conversations. Without quality conversations, you will not make your sales. Dialing, in and of itself, does no good for your bottom line. You must be able to leverage a sales platform that will deliver the most conversations (not just calls) per hour with the best prospects.

A Progressive Dialer Brings the Power A progressive dialer is an automated phone dialer that only connects your team members to calls that are answered by a live person. This method enhances team members’ productivity because they have increased connections and reduced abandonment rates. Connecting with a live person also provides a more positive experience for your potential customers. Using a progressive dialer (especially one like Call Logic’s that’s affordable, TCPA compliant, and Cloud-based) your inside sales team can connect with each prospect one-on-one without those frustrating predictive dialer answer delays or hangups. With prospect information ready for preview prior to calling connection, you’re already better prepared to make those sales!
Consider the Alternative of a Progressive Dialer She’s had a long day. She’s braved traffic and is finally home. She takes a seat at her kitchen table with a steaming cup of tea and sighs deeply, her brain still swimming in a deluge of problems yet to solve. Suddenly, the phone rings. She reaches for her phone, sees a number she recognizes on the caller ID and says, “Hello?” A warm voice on the other end greets her by name. She takes a sip of her tea and curiously waits as he starts to describe a place that can take her away from the stress of her big city day. He asks a few thoughtful questions that relate directly to her and gives her an opportunity to consider the ways a timeshare may help provide solutions to some of those problems she was drowning in just moments before… By using a progressive dialer, contact centers can effectively waste less time dialing and spend more time talking to live prospects. If this sounds like what you need to keep your customers happy – and your sales on track! – connect with Call Logic for a FREE demo of this software today!
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