You know you need to follow Do Not Call guidelines. Now you can make the task easier.
If you’re in phone sales, you already know that you need to follow Do Not Call guidelines. You also know the Do Not Call (DNC) list gets updated regularly. And you know that in addition to the national list, some states have their own lists. In other words, it’s a lot to keep up with sometimes.
Keeping up with the list isn’t something you do just to be nice, either. When you fail to follow Do Not Call guidelines, you can face hefty fines. Never mind the fact that you’re just wasting time by calling people who don’t want you to contact them.
You also don’t have to stress about it the way you once did. The Do Not Call Registry was developed and introduced to the public by the Federal Trade Commission (FTC) in 2003. Of course, technology has changed a lot since then, and rather than attempting to eliminate numbers by hand, you can now use software to help. As you can imagine, however, not all software is the same quality.
Call Logic’s auto-dialer and call management software offers dozens of helpful tools to increase your success and simplify your daily tasks. Call for your free consultation today to learn more!
More about the DNC list
The Do Not Call list, managed by the FTC, works in conjunction with the Telemarketing Sales Rule (TSR), which is governed by the Federal Communications Commission. If you ever feel confused or like you aren’t sure which rule goes with which agency, this is part of the reason why.
In addition, “The do not call provisions of the TSR cover any plan, program or campaign to sell goods or services through interstate phone calls,” according to the FTC.
You can think of the TSR as a more overarching set of guidelines, while the DNC list is a very specific part of that. No matter how you think of it, though, you want to make sure to follow Do Not Call guidelines, as the fines may be up to $46,517 per incident!
And in case you’re wondering, there are exceptions for charitable fundraising, political campaigns, business-to-business calls, and individuals with whom you have an existing relationship. There is also a safe harbor exemption for phone sales organizations that meet specific requirements, such as having written procedures, good training, and making calls erroneously. However, you still have to contend with an audit from the FTC.
A foolproof way to follow Do Not Call guidelines with every call
So, how do you follow Do Not Call guidelines? It may seem daunting at first, but it’s not so difficult once you have the right protocols in place. It’s even less difficult when you have live scrubbing. But let’s back up a bit.
Your first step is to subscribe to the Do Not Call registry, at which point you get a Subscription Account Number (SAN). You then subscribe to specific zip codes and download a list of numbers. By the way, not every telemarketing situation requires a SAN. To learn more, take a look at this post.
At this point, you have some options. The most challenging choice, and the one most likely to lead to mistakes, is to scrub your list manually as you make calls. For obvious reasons, we don’t recommend this approach.
Our suggestion is to use dialing software to help you follow Do Not Call guidelines. Even then, however, you have choices. There are numerous dialing software solutions to choose from. When the time comes, we certainly hope you use Call Logic, but even if you opt for another provider, one benefit we highly recommend is live scrubbing.
With live scrubbing, every time you dial a number, the software quickly scans the national DNC list, as well as any state lists you may have. You don’t have to worry about calling numbers you aren’t supposed to. This protects your business reputation and helps you avoid hefty fines.
Live scrubbing gives you extra protection and helps your business succeed, whether you’re in the insurance industry, real estate sales, or any other business where you make regular or frequent sales calls.
Make more calls in less time with Call Logic. From donor profile management to automated voicemails to built-in compliance, we’ve got you covered in every aspect of your business. Call for your free consultation today to learn more!