Your recruiting cold calls are attracting candidates. Now find out how you can make them even more successful.
In some ways, recruiting cold calls should be relatively simple. You’re calling someone with a potential job offer. From your prospect’s point of view, it’s flattering to have someone reach out to them because they have the skills or experience you need, even if they aren’t looking for a job.
Of course, it doesn’t always go that way. You never know if your recruiting cold calls are going to catch someone at the perfect time or not. There is, however, a lot you can do to ensure that any call you make has a greater chance of success.
Even if you already have a good response to your calls, it’s worth looking through your strategy to see if there are different ideas or approaches that might help improve things.
Make more calls in less time with Call Logic. From automated voicemails to built-in compliance, we’ve got you covered in every aspect of your business. Call for your free consultation today to learn more!
Using a power dialer to dial up the heat on your recruiting cold calls
We’ll get into some specifics for recruiting cold calls with a power dialer, but first, it’s always good to review some more general cold-calling guidelines. A good foundation will set you up for success, whether you’re using a power dialer or not.
1. Know the details of the job. As a recruiter, you might only know some key points about the job for which you are recruiting. At the same time, it’s your responsibility to “sell” the job, at least to the point of getting a hiring manager involved. The best way to do that is to know as much as you can about the position. That goes beyond the basic responsibilities and requirements and gets into things like management styles, company culture, pay, and benefits. The more you know, the more you can entice a prospect.
2. Find out what you can about your prospect. When you’re making recruiting cold calls, there’s a good chance you found your prospect’s information on a site like LinkedIn, Glassdoor, or some other source where candidates can upload resumes. As with the job details, though, the more you can connect with the prospect, the greater your chance of success. If you can, take a few minutes and look beyond the resume and job history and see what you can find about their interests. Have they posted something interesting on LinkedIn recently? Are they a high school softball coach outside of work?
3. Keep notes. All those notes and pieces of information that you have about your candidates won’t do you any good if it’s spread out on papers you can’t find or multiple computer tabs that you need to toggle back and forth to read. Here’s one place where a power dialer like Call Logic can help you with your calls. Enter that information, and whenever you dial your prospect’s number, you get a pop-out page that has everything right there for you. That becomes even more beneficial when you make multiple calls, and you can keep all your call and research notes together.
4. Start with a hook. You want to intrigue someone enough that they will remain on the call with you. Take advantage of the natural curiosity we have. There’s a reason all those “You won’t believe what happened next…” social media posts work. Here’s an example. Rather than asking your prospect, “Would you be interested in hearing about a new career opportunity?” try switching things up. “Would you be interested in learning about an opportunity with one of the highest-paying companies in the retail industry?” Another way power dialing software can help here is by giving you several script templates to work with. You don’t have to worry about forgetting your opening or any other important detail. You can have it right there in front of you.
5. Confirm next steps. Before your call ends, confirm what the next steps are. That could be anything from removing the prospect from your call list to sending them a follow-up email to scheduling an appointment. Whatever it is, be sure both you and the prospect are in agreement, and then put it on your calendar. With Call Logic, you have a calendar built right into the software, so you never need to worry about missing a call. And on a busy day filled with recruiting cold calls, it’s always nice to have reminders.
Turn your recruiting cold calls into some of the most productive and successful calls you make. All it takes is some attention to detail and the right attitude!
Call Logic’s auto-dialer and call management software offers dozens of helpful tools to increase your success and simplify your daily tasks. Call for your free consultation today to learn more!