Find out how an automatic calling system can bring you more qualified leads and keep you out of trouble
You sweatin’? That’s the third number you’ve called today listed on the National Do-Not-Call Registry. No one needs to remind you that the Federal Trade Commission (FTC) can levy fines of up to $42,530 for violating the terms of the Telemarketing Sales Rule. You didn’t “mean” to call those numbers, but when you’re using a spreadsheet and dialing by hand, some things just slip through.
On top of that, you’ve left sooo many messages. That wouldn’t be bad except for the fact that each one takes about a minute. How many leads are you missing in that time? And how many of them ended up going with your competition because they contacted them first?
An automatic calling system would make a difference in this situation. No more worries about the DNC registry, no more wasting time leaving messages, no more fumbling through a spreadsheet trying to figure out where you left off. An automatic calling system can streamline your lead generation and help you find more success.
Store lead information and reach out to more people with Call Logic’s call management system. Contact us today for a free demo!
Why an automatic calling system is your guiding light to success
Before we get to those fresh leads, let’s explore exactly what an automatic calling system is, and what benefits you can expect from one.
When you use an automatic calling system, you and your office are instantly more efficient. You can set up a call campaign, import all your contacts (as well as any information you have for them), pre-record customized voicemail messages, and record notes about each conversation you have. And it’s all in one place. You don’t have to search through emails or look for the right file to have your contact’s information in front of you.
A system like Call Logic also gives you the ability to listen in on calls and coach your sales reps without the customer hearing you. You can monitor campaigns, listen back to calls to diagnose any problem areas, or capitalize on successes. Best of all, you never have to worry about the Do-Not-Call list or TCPA compliance again.
That’s right! The best automatic calling system should offer real-time scrubbing, so you’ll never call a number on the DNC registry, and (humble brag here) Call Logic is the only advanced calling system that is TCPA compliant. Check that out; We just saved you $42,530!
The real benefits, however, come when you start getting in touch with more leads. For instance, it’s not uncommon for a contact to request an email if they’re interested in your product or service. With one click, you can send a customizable email to your prospect while you’re still on the line with them. That holds true for your current customers and hot leads, too. It’s a nice touch for your prospects to have the opportunity to see in front of them all the details you just discussed.
Then when your prospect wants to read the email and talk to you again later, add the appointment to your calendar right within the system. Don’t worry about forgetting, either, since you can get text, voice, and email reminders. Being on time for appointments is a vital aspect of customer service, so you can rest easy knowing you didn’t miss something in your book.
Speaking of missing something, or more importantly, not missing something, always be sure to use a script along with your automatic calling system. In fact, it’s a good idea to have a few scripts ready at your fingertips. A script for cold calls might detail the benefits of using your product or service. If you’re getting in touch with a hot lead, your script might focus on your history of satisfied customers or top-rated service. You really can’t go wrong by using a script. It’s an easy way to ensure you don’t overlook any important information, and it keeps you on track, so you don’t lose your prospect’s interest.
Your automatic calling system: What you can do (and what you can avoid) to make the details work in your favor
Even with an automatic calling system, you’re still the boss. You can dictate factors like dialing speed, or set up click-to-call if that works better for your situation. You can link a CRM, like Blitz, for instance, to further streamline your entire sales process, and you can easily view detailed reports so you know how everyone on the team is doing, and figure out where you may need to adjust your approach.
Additionally, you can monitor calls in real time, which gives you the unique ability to coach your team, so your entire office is working at peak levels. You can verify that contacts are recieving the appropriate follow up, easily transfer calls when needed, and look at data from previous calls. To make things even easier, the right automatic calling system will even give you the ability to do all of this within one office, across multiple offices, or remotely. You could sit poolside at your favorite resort and keep up with all your team’s activity. Not a bad deal, right?
Even with all the benefits of an automatic calling system, there are still a few mistakes you can avoid. One of the biggest mistakes is failing to pay attention to the time of day you’re making your calls. For cold calls, specifically, try to make your calls between 8 and 9 in the morning or between 4 and 5 in the afternoon. Those early calls will catch your prospects before they settle in and start to focus on a project or other tasks. By late afternoon, a lot of people are losing focus and may welcome a distraction.
Finally, don’t let your team make the mistake of going for the “big sale” on those initial calls. Remember, it’s all about building a relationship and taking things one step at a time.
Will an automatic calling system boost your sales and help you bring in more fresh leads? The answer is a resounding “Yes!”
Get in touch quickly and track lead progress with Call Logic. Contact us today for a free demo and learn about all the great features!