Make voicemail marketing a powerful part of your sales strategy
Do you ever get those voicemails that sound completely unprofessional? There’s a long pause before the person starts talking, and even then it’s usually a questioning, “Hello?” They aren’t sure if they’ve reached a real person or a voicemail. Another pause, then a lengthy message that never gets to the point.
Or maybe you’ve heard the voicemails that seem to catch the caller entirely off guard. You can hear them chewing, taking a sip of water, or the classic, “Oh, um, hi.”
Is it fair to say this isn’t a great voicemail marketing strategy? Do you listen to any of those messages? Does anyone?
Let’s be honest, if you’re going to set up a meeting with someone or pay them for a product or service, they need to present themselves professionally. What does that mean, exactly? Regardless of your particular industry, there are some universal voicemail marketing strategies that you can employ to achieve better results from your phone sales campaigns.
Call Logic can help you manage your voicemail scripts and convert on more calls. Find out how. Sign up for a free demo today!
Voicemail marketing: How to leave a message that will make you stand out
1. Be professional
It’s not hard to leave a professional sounding voicemail message. Save the snack and drink for later and focus on being present. After all, you aren’t calling with the intent of leaving a message; you’re calling with the hope of connecting with someone. Approach this the same way you would when you meet a client in person.
2. Provide context
Even in the case of cold calls, you should have a reason for contacting people and name that reason. For instance, you might contact business owners if you specialize in business insurance. In the case of warm calls, you may be contacting people who visited your website or registered for a free webinar. Mention this when you call.
3. Use a script
Ideally, you have a few scripts ready to go for every call. At a minimum, you should have a cold call script, warm lead script, and voicemail message scripts at your fingertips. Voicemail marketing is an especially important place to use a script. Why? You have 20-30 seconds to leave your message (shorter is usually better). You want it to be concise, engaging, and, of course, encouraging of a callback. When all the information is right in front of you, you don’t have to think about it or worry whether or not you left out anything important. We’ve all probably left at least one message with the wrong callback number or a message where we fail to identify ourselves or our company. Scripts help prevent this!
4. Pay attention to tone
Your voice conveys more than you may realize. We can sound bored, excited, tired, sick, relaxed, or happy just by the posture we have when we’re on a call. It’s true that when you leave a voicemail, no one will see you slumped in a chair, but they will be able to hear it. Don’t overdo it, and don’t be fake; that comes across in a message, too. Again, leave a message that sounds like it would if you were talking to someone in person. Smile, sit up straight, stand if you prefer, and feel free to use any gestures you would typically use.
5. Slow down
You’re talking too fast. You’re still talking too fast. Slower. Slooooowwweeer. Yes, you have a lot of information to pack into that 20-second voicemail. Or do you? Read #6 to learn how to cut down your talk time.
6. Edit your voicemail script
Stick to the basics. You aren’t leaving a full-on sales pitch here. This is a hook. You don’t have to go with certain popular click-bait messages (“You won’t believe what we can offer you! Call me back!”). However, you do want to leave your prospect curious. (“Our clients average an 18% increase in sales within the first month of working with us. I’d love to share the information with you.”)
7. Delete awkward silence
You know that weird silent gap you hear sometimes when you get a voicemail? That one where the caller seems surprised? That’s a terrible way to start a message. Use dialing software that eliminates that awkward silence.
8. Don’t leave a voicemail
This is not what you’re thinking. You don’t have to spend time leaving a voicemail. All you need to do is prerecord your voicemail, and you can leave them all day long with the click of a button. In fact, you can even move on to your next call while your dialing software leaves the message for you. Now that’s what we call efficiency! We’re a little biased, but Call Logic is the perfect software for these instances.
9. Use a new voicemail on your follow-up call
Since a majority of your calls will go to voicemail, it’s essential to have more than one message to leave. If you repeat the same message over and over, it seems like you don’t care enough to put some effort into attracting the prospect. It doesn’t need to be significantly different than you first message, but it should be different enough to be noticeable and so it doesn’t just sound like boilerplate language.
10. Always leave a voicemail message
Here’s a simple fact. If you don’t leave a voicemail, you aren’t going to get a call back. Still, a lot of salespeople don’t leave voicemails, assuming their call won’t get returned, or the prospect won’t listen anyway. But what if they’re wrong? What if the prospect does listen and does call back? Or, what if after a few voicemails they decide you might be the service provider they need? We can assure you that if you aren’t leaving a message, then your prospect won’t know who you are, why you called, or what you have to offer them. And we could be wrong, but if you plan to make a sale, you probably need to talk to your customer.
Voicemail marketing is definitely a specialty within your overall marketing and outbound calling strategy, but when done right, it can be a powerful source of leads and sales. Make sure your voicemail marketing strategy is up for the task.
Create custom voicemail scripts with Call Logic’s call management system. Schedule a free demo today to learn more!