Power dial or click to call? Find out when to use them to get the best results from your sales calls.
When it comes to phone sales, fundraising, or setting appointments, you have options. Sometimes the click-to-call feature is nice, especially if you have a slower day. Other times, the power dial feature is what you need to make it to as many calls as you can manage.
Outside of preferences, though, is one better than the other? Which option gives you the best results? While it might seem like the power dial function is preferable, since you can make more calls, that’s not always true. In fact, sometimes click-to-call will help you achieve better outcomes.
Here are a few ways to decide which option to use on your next call campaign.
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Click-to-call vs. power dial settings: Find out when to use each for the results you want
Let’s review the differences between the two. The click-to-call setting is just what it sounds like. You click, and the dialing software dials the number for you. You still have all the regular features of your dialing software available, such as voicemail drop. When you hang up a call, the software won’t dial another number until you’re ready.
The power dial feature will call the next number on your list the moment you hang up or trigger the voicemail drop option. This feature moves you through calls more quickly, which can be especially helpful if you’re trying to hit a specific number or you want to focus on efficiency.
To be clear, a power dialer is not the same as a predictive dialer. Predictive dialers will call multiple numbers at once, based on a “prediction” that only a certain number of people will answer. So if the average number of answered calls is 1 in 20, for instance, a predictive dialer may call 20 numbers at a time per available agent.
Back to the question at hand: When is it better to use the click-to-call feature, and when is the power dial feature better? Here are some times when the click-to-call setting is preferable.
- Complex calls: If you’re dealing with a complex sales situation, you may need time to review information or look through the call history with a customer.
- Follow-up calls: Similar to the complex calls, you may find click-to-call is a better setting when you’re following up with prospects or customers you’ve recently spoken to.
- Different customer personas: While it might be more efficient to make your calls to one type of customer at a time, like current customer follow-up calls, for example, it doesn’t always work out that way. You may end up switching from cold calls to warm prospects to existing customers, at which point, you’ll need to shift your call scripts and strategy.
- Notetaking: Some calls require significant notes or emails, in which case, you want to make sure there’s time to thoroughly and correctly record the information.
- When you need a break: Sometimes, we just need a break. It’s as simple as that.
Are there times when the power dial setting is better? Yes. Here’s when you might choose that option.
- Need to increase the number of calls: Whether you are trying to reach more people or have a more urgent agenda, the power dial setting is a better option if you need to make more calls in a limited amount of time.
- Similar script: It might be the case with fundraising calls or cold calls where most of your conversations will at least begin with the same script. This would be an ideal situation for making calls as rapidly as possible.
- Surveys: Much like the similar script, survey conversations require minimal changes between calls. Additionally, the more people you call, the better your survey is, so power dialing is a good approach here.
- Routine follow-up calls: Unlike the more detailed follow-up calls where you need prep time for each call, basic follow-ups may not need that much focus and preparation time.
Remember, as well, that it’s not an issue of more calls or fewer calls being better than the other. Power dialing and click-to-call both have their time and place. For that matter, there’s no reason you can’t mix them up if you want or need to.
With dialing software like Call Logic, is just a matter of clicking on your selection and moving forward in a way that best fits your situation.
Make more calls in less time with Call Logic. From donor profile management to automated voicemails to built-in compliance, we’ve got you covered in every aspect of your business. Call for your free consultation today to learn more!