Burnout in sales is, unfortunately, common. But it’s not inevitable. Find out how dialing software can help.
Burnout in sales is far more common than many of us would like to think. It’s stealthy, too. Burnout doesn’t make much of a show; it arrives quietly, slowly taking more and more space. Most of the time, we don’t even recognize it.
Then one day it hits us. We feel like we do the same thing day after day. Sales are flat, or worse, dropping. But we just can’t muster the energy to do anything about it. Sometimes we carry on, but we hardly do our best. It’s more like going through the motions. We lose focus.
It’s easy to ignore burnout and assume we’re just tired or having an off week. We try all our tricks, from more coffee to walking around the block during breaks. But none of that works. Gradually, the tired feeling stretches into two weeks, three weeks, and sometimes months. Here’s the catch, though.
Even though it’s easy to experience burnout in sales professions, you don’t have to live with it. There’s a lot you can do to prevent burnout in the first place. So, if you or your sales team is facing the potential for burnout, here’s a simple change that can turn things around.
Make more calls in less time with Call Logic. From donor profile management to automated voicemails to built-in compliance, we’ve got you covered in every aspect of your business. Call for your free consultation today to learn more!
What causes burnout?
There are several common sources of burnout. Issues such as limited or no support, a toxic work culture, and limited growth opportunities are frequently cited as sources of burnout in sales.
One other factor that comes up frequently for salespeople is that they don’t have the tools they need to succeed. As a result, many of them spend a lot of time working inefficiently or working on tasks that don’t lead to sales.
This can lead to frustration and the feeling that they are wasting time when they could be reaching out to qualified leads or current customers. There are numerous ways this can happen, but one of those that’s easily remedied is making calls they don’t need to make.
Prevent burnout in sales by making more productive calls
You’re probably wondering how real-time scrubbing can prevent burnout. It’s a fair questions. With all the different factors than can lead to burnout in sales, how will scrubbing numbers make any difference?
Two of the factors that lead to burnout are stress and feeling unproductive. Especially in high-volume sales call environments, these two can go hand in hand. When you call numbers on the Do Not Call list, you are, almost by definition, being unproductive. The person on the other end of that line does not want to talk to you or any of your sales reps. They have very explicitly said so by putting their number on the DNC list.
Therefore, when you call those numbers, you’re wasting time that you could be using to call prospects and leads who actually want to talk to you. Worse, when you call numbers on the DNC list, if someone answers, there’s a good chance you’ll get an earful. So now we’re getting into both unproductive and stressful territory.
Of course, the next logical step is to consider the fines and penalties for noncompliance. Depending on the severity and frequency of the offense, fines can range from a warning from the FCC or FTC all the way up to thousands of dollars per event. Talk about stress! You have the trifecta of wasting time, angering someone with a phone call, and potential fines from government agencies.
There is, however, a way to avoid all three of these issues. Dialing software like Call Logic has built in, real-time scrubbing to remove numbers that appear on your Do Not Call list. These numbers can be from the national DNC list, any state DNC list you may need to comply with, and even your internal DNC lists for people who may not be on an “official” list, but have asked you to remove their number from your list.
Whether you dial by hand, use click-to-call, or have automated power dialing, software with real-time scrubbing will go through your list and prevent any calls to DNC-listed numbers from going through. In turn, sales agents aren’t wasting time making fruitless sales calls. They don’t have to worry about upsetting people or government agencies looking over their shoulders waiting to hand out fines and penalties.
Your sales agents can do what they expect to do – generate leads and make sales calls to people who are excited and ready to hear from them.
Call Logic’s auto-dialer and call management software offers dozens of helpful tools to increase your success and simplify your daily tasks. Call for your free consultation today to learn more!